รายละเอียดตำแหน่งงาน
รายละเอียดงาน
Coordinate with internal teams (sales, business development, regional business units) and external vendors to plan and execute marketing campaigns, both digital and physical, for branding and product promotion
หน้าที่ความรับผิดชอบ
- Coordinate with internal teams (sales, business development, regional business units) and external vendors to plan and execute marketing campaigns, both digital and physical, for branding and product promotion
- Research, analyse and manage campaign result data, and produce analysis reports
- Support the company's social media channels to keep brand presentation consistent
- Build a strong understanding of the company's products and sales strategy
- Strengthen the company's presence in Thailand by prospecting new customers through inbound and outbound marketing
- Understand the market situation, forecast trends, and provide analysis and recommendations to the sales team
- Support the creation of marketing strategy and activity management with related stakeholders
- Design and manage campaigns across online and offline channels
- Generate ideas to promote the brand and products, and create content for social media and the website
- Help shape brand positioning and narrative for the right audience
- Manage SEO/SEM, marketing database, email, social media and display advertising campaigns
- Optimise landing pages and user funnels
- Analyse sales and marketing KPIs through CRM and marketing automation software
- Build marketing strategy using analysis frameworks (PESTLE, Porter's Five Forces, BCG Matrix, McKinsey 7S, SWOT, BMC, BSC)
- Collect, analyse and interpret data on consumers, competitors and market trends to support business decisions
คุณสมบัติ
- Bachelor's degree in Marketing, Communications or a related field
- 3 or more years of marketing experience (digital and traditional) in a corporate or market research analyst role
- Experience in the electronics business is an advantage
- Good command of English with a minimum TOEIC score of 700
- Computer skills in Excel and PowerPoint
- Experience with marketing tools and social media platforms
- Experience in marketing analysis or marketing strategy
- Excellent communication, interpersonal and presentation skills
- Highly organised and detail-oriented