รายละเอียดตำแหน่งงาน
รายละเอียดงาน
Develop and execute a comprehensive strategy to grow and diversify the international student population
หน้าที่ความรับผิดชอบ
- Develop and execute a comprehensive strategy to grow and diversify the international student population
- Design and implement a unified marketing and sales strategy aligned with enrolment objectives
- Set international intake targets with internal stakeholders as part of the strategic enrolment framework
- Drive initiatives to meet or exceed those goals, including identifying new programme opportunities in emerging markets
- Travel internationally to develop overseas markets, build partnerships and achieve recruitment targets
- Advise on international recruitment, market positioning, acquisition strategy and emerging global opportunities
- Provide expert recommendations to strengthen competitiveness and visibility in key regions
- Collaborate closely with academic leaders and internal departments
- Align marketing and recruitment with new programme launches and growth initiatives
- Oversee the international recruitment agent network: performance expectations, legal and ethical compliance, contractual integrity, and consistent agent training and support
- Monitor agent performance and commission structures
- Analyse key performance metrics and prepare managerial reports on international recruitment trends and outcomes
- Foster a performance culture through CRM, data analytics and KPIs
- Monitor lead generation, conversion rates and brand performance
- Present data-driven insight and recommendations to management
- Lead and manage the international recruitment team, covering budget oversight, staff development, strategic planning, promotional campaigns and agent engagement
- Identify and resolve issues in operational processes and systems
- Lead multi-functional teams, both overseas-based and campus-based
คุณสมบัติ
- Bachelor's or Master's degree in Business Management, Marketing, Education or a related field
- Minimum 7 years of relevant experience in service sales and/or international education, including at least 3 years in a senior leadership position
- Background in the education sector or student recruitment preferred
- Bilingual fluency in Thai and English required; an additional language such as Mandarin is a plus
- Demonstrated experience with sales enablement and CRM platforms
- Strong leadership, analytical thinking and stakeholder communication skills
- Comfortable navigating complex organisations and driving cross-functional alignment