CMO - Chief Marketing Officer (ex: Head of Sales & Marketing)

รายละเอียดงาน

Develop and execute an integrated sales and marketing strategy aligned with the institution's ambition to become a regional leader in higher education, focusing on brand positioning, student engagement and market expansion

หน้าที่ความรับผิดชอบ

• Develop and execute an integrated sales and marketing strategy aligned with the institution's ambition to become a regional leader in higher education, focusing on brand positioning, student engagement and market expansion
• Lead the design and delivery of data-driven recruitment campaigns for domestic and international student markets, aligned with enrolment goals
• Strengthen and steward the brand identity across every touchpoint (digital, print and experiential) to ensure a consistent, compelling presence
• Partner with academic faculties, the Admissions Office and the International Affairs division to promote flagship programmes and key academic offerings
• Oversee market research and competitive analysis to identify emerging trends, student preferences and strategic opportunities
• Lead, mentor and develop a high-performing marketing team, fostering creativity, accountability and continuous improvement
• Ensure consistency of tone, messaging and visual identity across all internal and external communications
• Define, track and analyse key marketing performance indicators to evaluate campaign effectiveness and refine strategy
• Manage marketing budgets and oversee relationships with agencies, consultants and external vendors

คุณสมบัติ

• Bachelor's or Master's degree in Marketing, Communications, Business or a related field
• At least 8 years of experience in sales and marketing, including 3+ years in a leadership role, preferably in education or a mission-driven organisation
• Strong background in digital marketing, content strategy and international student recruitment
• Proven ability to lead multi-channel campaigns and brand development initiatives
• Excellent leadership, communication and cross-functional collaboration skills
• Fluency in English; proficiency in Thai an advantage