Marketing Director – Leading Thai Book Retail & Publishing Group

รายละเอียดงาน

This role goes beyond campaign execution — it requires strategic thinking, strong market insight, cross-functional leadership, and the ability to translate content and intellectual products into compelling value propositions for diverse target audiences. A senior Marketing Manager ready to step into a Director-track role, or A Marketing Director–level leader who remains execution-oriented and close to the business.

หน้าที่ความรับผิดชอบ

• Marketing Strategy & Business Growth
• Define and execute short- and long-term marketing strategies for publishing, book retail, and education-related products.
• Translate book content, collections, and educational products into clear value propositions and communication strategies for different customer segments.
• Drive integrated marketing across bookstores, e-commerce, modern trade, schools, institutions, and digital platforms.
• Brand & Communication Leadership
• Strengthen Brand Positioning, Brand Awareness, and Brand Consistency across all channels and collections.
• Lead storytelling, campaigns, and communication frameworks that align with the company’s educational and cultural mission.
• Oversee omni-channel marketing communication including offline, digital, content, PR, influencer, and partnership-driven campaigns.
• Execution & Performance Management
• Lead hands-on campaign planning and execution, ensuring measurable outcomes and clear ROI.