Marketing Director (Leading Food & Beverage – Thailand & Export Growth)

รายละเอียดงาน

Marketing Director (Leading Food & Beverage – Thailand & Export Growth) A rapidly growing beverage company is seeking an experienced Marketing Director to lead brand, trade, and digital marketing strategies across both domestic and international markets. This is a high-impact leadership role, driving the growth of iconic beverage brands, developing new product pipelines, and expanding the company’s footprint into key export regions across Asia, the Middle East, and beyond. As a key member of the leadership team, you will define the marketing vision and direction, ensure seamless integration of

หน้าที่ความรับผิดชอบ

• Strategic Leadership: Define, develop, and execute a 360° marketing strategy across ATL, BTL, trade, PR, communications, and digital channels to strengthen brand equity and market share.
• Export Market Expansion: Lead international marketing plans to grow presence across Asia, the Middle East, and other export markets, tailoring positioning and campaigns to diverse consumer landscapes.
• New Product Development & Innovation: Drive end-to-end NPD — from consumer insights and concept ideation to launch and commercialization — with a focus on health, wellness, and lifestyle beverage trends.
• Commercial & P&L Contribution: Partner with sales and business units to align marketing plans with revenue targets, category performance, and profitability.
• Market & Consumer Insights: Lead competitor benchmarking, category analysis, and consumer behavior studies to inform brand positioning and tactical initiatives.
• Cross-Functional Collaboration: Work closely with Sales, R&D, and Supply Chain to ensure consistent execution, supply readiness, and market activation.
• Team Leadership: Coach and inspire a high-performing marketing team, fostering a culture of agility, accountability, and innovation.

คุณสมบัติ

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 12+ years’ experience in FMCG / beverage marketing, with at least 5 years in a senior leadership role.
• Proven expertise in brand building, trade marketing, and digital campaigns across local and international markets.
• Track record in export marketing and international business growth.
• Strong commercial acumen with P&L management experience.
• Fluency in Thai & English; additional languages a plus.
• Excellent leadership, communication, and stakeholder management skills.

สวัสดิการ

• Competitive compensation package and benefits designed to reward high performance.