KOL Specialist (Beauty / Skincare Industry) - Prefer Portfolio

รายละเอียดงาน

Elephant Building (Building B), Phahon Yothin Road, Chatuchak, Bangkok (Direct access from BTS Phahon Yothin 24 – Exit 4, office-based role) This role is responsible for planning, executing, and managing KOL/Influencer marketing activities across multiple platforms. You will work closely with internal teams to drive awareness, education, and conversion campaigns in the health & beauty sector, ensuring brand alignment, regulatory compliance, and measurable performance outcomes.

หน้าที่ความรับผิดชอบ

• Strategic Planning
• Plan and execute KOL / Influencer strategies aligned with brand positioning, campaign goals, and target audiences in the health & beauty sector
• Identify and segment suitable KOLs at all levels (Nano, Micro, Macro, Celebrities, Medical Experts) for awareness, education, and conversion campaigns
• KOL Sourcing & Management
• Select and recruit KOLs with authentic engagement and strong alignment with brand image, tone of voice, and product category
• Build and maintain long-term relationships with KOLs and creators through clear communication and ongoing collaboration
• Negotiate and manage contracts, campaign briefs, KPIs, and usage rights with influencers and agencies
• Content Review & Compliance
• Review KOL content (scripts, captions, visuals) to ensure alignment with brand guidelines and regulatory compliance (e.g., Thai FDA / อย.)
• Provide guidance on accurate product communication, focusing on facts, benefits, and legal restrictions (no overclaiming, proper disclosures, etc.)

คุณสมบัติ

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 2–4 years of hands-on experience in KOL / Influencer Marketing, ideally within beauty, skincare, health, or pharmaceutical-related products
• Strong network and knowledge of local and international KOLs / Influencers in the beauty & wellness industry
• Solid understanding of social platforms (Instagram, TikTok, YouTube, Facebook, LINE) and consumer behavior in the cosmeceutical segment
• Familiar with advertising regulations for health & beauty products governed by Thai FDA (อย.)
• Experience using tools such as influencer platforms, GA4, Meta Business Suite, and social listening tools
• Excellent communication, negotiation, and interpersonal skills
• Proactive mindset with the ability to manage multiple campaigns under tight timelines
• Experience working with doctor / in-clinic KOLs or medically trained influencers is a strong plus
• Portfolio Requirement

สวัสดิการ

• OPD & Dental Coverage
• Employee Discount
• Working Days: Monday – Friday
• Working Hours: 08:30 – 17:30
• Working Style: Office-based