Export Marketing Manager –China Market_Strong Chinese Skills (Leading F&B Brand)

รายละเอียดงาน

A leading Thai FMCG & Food & Beverage group with strong international expansion is seeking an experienced Export Marketing Manager – China Market to own and drive the marketing strategy for a high-growth export brand in Mainland China. This role goes beyond traditional marketing coordination. You will be fully responsible for driving brand awareness, market penetration, market share, and sales growth in China through strategic planning and hands-on execution, working closely with distributors, internal teams, and regional stakeholders. The position requires a strong understanding of Chinese co

หน้าที่ความรับผิดชอบ

• China Market Strategy & Brand Growth
• Develop and execute end-to-end marketing strategies to drive brand awareness, market penetration, market share, and sales growth in Mainland China.
• Conduct in-depth market research and competitive analysis by geography and market tier to identify growth opportunities, consumer insights, and market gaps.
• Translate market insights into actionable marketing plans and go-to-market strategies.
• Distributor & Partner Collaboration
• Work closely with local distributors and business partners to plan and execute marketing activities, promotions, and product launches.
• Ensure strong alignment between brand strategy and on-the-ground execution in the China market.
• Campaign & Brand Execution
• Lead brand positioning and campaign execution in collaboration with internal communication teams.
• Ensure marketing execution is relevant to local culture, consumer behavior, and regulatory

คุณสมบัติ

• Oversee the development and localization of marketing materials for the China market.
• Product & Commercial Alignment
• Collaborate with product teams to provide market input for new product development (NPD) based on China market demand and trends.
• Coordinate closely with Sales, Supply Chain, and Finance teams to support sustainable market expansion.
• Performance & Budget Management
• Manage marketing budgets and monitor ROI and campaign effectiveness to ensure cost-efficient execution.
• Track marketing performance, analyze data, and prepare regular reports with clear insights and recommendations for management.
• Events & Trade Activities
• Support international trade shows, exhibitions, and promotional events in China and other relevant markets as required.
• Education: Bachelor’s degree in Marketing, Business Administration, International Business, or related fields.