E-Commerce & Digital Marketing Manager – Leading Thai Book Retail & Publishing

รายละเอียดงาน

Manage influencer collaborations, social media campaigns, and marketing automation. Career growth opportunities in E-Commerce, Digital Retail and Marketing Leadership. Plan and execute E-Commerce growth strategies and integrated Digital Marketing initiatives to drive online sales, enhance brand awareness, and create seamless customer journeys across multiple online channels.

หน้าที่ความรับผิดชอบ

• Develop and execute e-commerce sales strategies through company websites, marketplaces (Shopee, Lazada, TikTok Shop), and social commerce.
• Design and implement digital marketing campaigns (Google Ads, Meta Ads, TikTok Ads, Line OA, YouTube).
• Manage and grow social media presence (Facebook, Instagram, TikTok, YouTube) with engaging content and targeted campaigns.
• Coordinate influencer marketing and affiliate programs to expand brand reach and conversions.
• Oversee email marketing, CRM activities, and marketing automation tools for customer retention.
• Analyze sales data and campaign performance using Google Analytics, marketing dashboards, and conversion tracking to optimize ROI.
• Collaborate with designers to produce offline and online marketing assets (brochures, infographics, banners, and video content).
• Lead and mentor a cross-functional team responsible for e-commerce operations and digital campaign execution.

คุณสมบัติ

• Bachelor’s degree in Business Administration, Marketing, E-Commerce, or related field
• At least 3–5 years of experience in e-commerce management and digital marketing, with proven track record in online advertising tools and platforms
• Strong digital marketing knowledge: SEO, SEM, social media ads, influencer marketing, CRM, and analytics
• Creative skills: basic graphic design and video editing for marketing content (preferred)
• Proficiency in Google Analytics, Excel, and marketing automation tools
• Strong analytical, strategic thinking, and campaign management skills
• ✨ Ready to Drive Online Sales & Digital Engagement?
• Lead e-commerce and digital marketing initiatives for a leading Thai book retail and publishing group, shaping online growth and brand presence in an evolving market.